PillPack Identity

Visual Design, Storytelling, Photography, Writing

We designed the full identity for PillPack.com. Great care was taken to adopt a visual language of a consumer brand like Apple rather then a healthcare brand like CVS or Mayo Clinic. Implicit in this design language was a promise to provide a simple satisfying solution to what is today a painfully complex process. Clean lines, color, clear typography, appealing photos are perceived as evidence that PillPack can simplify medication management for us all. 


TechStars Demo Day Pitch


PillPack Brochure