We are driven by shared values.

Gestalt Design is a design cooperative of senior design professionals who share a passion for transforming healthcare. We bring complementary design expertise in human factors, industrial design, user experience, and brand to help our clients create impact.

We complement our clients hard clinical expertise with human centered design to help build products and companies that succeed in the market.

We collaborate in realtime at our studio in the historic Flood Building in downtown San Francisco.


Brian Hoffer.

User Experience Partner

Brian is an interaction designer, product designer and entrepreneur. 

Brian started his career at IDEO in San Francisco. He has worked directly with health innovators such as Proteus Biomedical, Intelect Medical, Boston Scientific, and NTT Docomo Research. He co-founded PillPack. Since PillPack, he has focused on healthcare startups in tele-optometry, tele-dermatology, electro-physiology, genetic testing, and rapid drug testing. 

Brian studied Design at Cooper Union in NYC, Typography at University of Art and Design in Basel, Switzerland and Architecture at the Massachusetts Institute of Technology. Brian has taught human-centered-design in Mexico.


Stephen Kim.

Industrial Design Partner

An award-winning industrial designer, architect, and project leader, Stephen has led product design projects and teams in the medical, consumer health, consumer electronics, transportation, and retail industries.

Through his current consultancy and previous role as Principal Industrial Design Lead at IDEO, Stephen has created products and solutions for clients such as Medtronic, Stanford Hospital, Philips, Eli Lily, Samsung, Dell Medical School, Johnson & Johnson, and Air New Zealand. He has also worked with numerous health and wellness startups in Silicon Valley, helping companies define their core value proposition, securing rounds of funding, and designing products for launch.

Stephen holds over a dozen patents, many as primary inventor. His work has garnered numerous design awards including two Red Dot Awards and the IDEA gold, silver, and bronze awards.


David Lubensky

Human Factors Partner

After completing a Master’s degree from UT Austin in 1994, David was recruited to be a design researcher at Paul Allen’s Interval Research think tank. There, he looked for insights into everything from broadband technology to technology assisted spirituality and laid groundwork for numerous patents.

In 2001 David saw the demand for a boutique design research and strategy consultancy and established Bagatto. Since then he has led observations around the world, published international health and sustainability insights, patented medical device innovations, and won awards for design elegance and innovation.

David has collaborated with numerous clients including Boston Scientific, Cisco, HP, Johnson & Johnson, State Farm, McDonald's, Microsoft, NIH, Novo Nordisk, Samsung, Sprint, and Target.  


Sara Krugman

User Experience Partner

Sara is a designer working to change the way medical devices, data and health care services are delivered. Sara is particularly interested in how design for behavior can impact the relationships we have with technologies. Sara has moved through research, art and design to effect the experiences of diabetes care.

Sara has spent the last 3+ years designing Tidepool.org's flagship products and has since worked with UCSF, Stanford Medicine and Vanderbilt Medicine on health care behavior design projects. She previously founded Line Health Care Design Studios and designed the interface to the iLet - the first bi-hormonal closed loop system for people with insulin dependent diabetes. She hails from Boston, holds a bachelors degree in fine art and film from Oberlin College and a masters level degree from The Copenhagen Institute for Interaction Design.


Soren DeOrlow

Brand Experience Partner

Soren works with organizations to advocate and champion the power of Design Thinking as an internal capability and in practice, to solve innovation challenges. Central to this work is deep collaboration with diverse stakeholders and a process of designing with users to unearth rich opportunities. A core tenet of Design Thinking is tangibility and the process of building to think.

Having overseen design programs in Asia and Europe, Soren’s global view has given him an understanding for how to implement a design strategy across a wide variety of cultures and markets. Before joining our team, Soren spent 10 years at IDEO, focusing on designing at the confluence of healthcare and financial wellbeing, where difficult decisions often lie. 

Soren has consulted with a variety of clients including Genentech, Cleveland Clinic, Samsung, Wells Fargo, J&J and Visa. Soren’s award-winning work has received a number of patents.